As a marketer in a dynamic startup, do you find yourself wishing you had an extra set of hands to type? Or that you could be in two places at once? Or that you could mind read? Unfortunately we can’t grant you superpowers, but we have some free tools that will definitely make some of your communication, content, and creative challenges easier to handle.  Here are 6 FREE marketing tools every startup needs –

1. Buffer.com – Social Media Management

Image Source: http://www.thedigitalfa.com/wp-content/uploads/buffer-app.jpg

Have you every wondered how your favorite chef managed to send a tweet in the middle of a slammin’ Saturday service?  He probably scheduled it in advance with Buffer.  Buffer links all of your social media handles and allows you to schedule your tweets and posts way in advance.  Not sure what the optimal times of day are for maximum exposure?  No worries, Buffer can suggest that as well.  There’s even a free plug-in that will allow you to quickly post links to your favorite blogs and webpages. Curious if that link you just posted got any traction?  Buffer has you covered there as well; it can track your embedded links.

2. Unbounce.com – A/B Testing

You’ve got an incredible idea to generate new leads, but you’re just not sure which image will speak to your customers. Instead of taking up your devs’ and designers’ time (they are in the middle of a design sprint!), take matters into your own hands and create your own landing pages. You can easily A/B test and track the results.

3. GetDataDriven.com – A/B Testing

Image Source: http://www.getdatadriven.com/ab-significance-test/

You’ve built the landing pages and have a feeling that the puppy in the lilac field will clearly convert more users than the ocean sunset, but you want some numbers to back up your assumptions. Using this free tool, just input the number of visitors/impressions to each page, the number of clicks and receive instant conversion rate comparisons. It will even tell you how much better one page performed over the other and let you know if your results are statistically significant. You might surprise yourself and find that the sunset is the way to go.

4. Semrush.com – Keyword Search

Image Source: http://www.getacoder.com/blog/wp-content/uploads/2014/06/semrush.jpg

Input any keyword into this free tool and receive a wealth of information!

Not only will it provide you with the keyword’s popularity in an organic search, it will give you the cost per click and competitive outlook for the keyword in paid search. If the keyword’s price is out of your range, SEM Rush conveniently provides suggested alternate keywords, along with their popularity and CPC. You’ll also receive the URLS and paid ads that pop up most frequently when the keyword is typed into a search engine.

5. ReallyGoodEmails.com – Email Marketing

Image Source: ReallyGoodEmails.com

We have to admit, this site is just really pretty. Luckily, it’s also useful in providing guidance for your next email campaign. Search for examples of great emails in a ton of categories including ‘Welcome’ and ‘Product Updates’.

6. Piktochart.com – Infographics

Infographics are all the rage these days, and for good reason, they distill a ton of information in a visually pleasing way. Plus, they spread like wildfire. Create your own infographics from scratch or use one of 4,000 templates. It’s easy to navigate, if you can drag and drop, you can master this site. Now there’s no excuse – time to bring your data to life.

Renee Farster-Degenhardt

Renee Farster-Degenhardt is former small business owner and recent graduate of Startup Institute. Renee is seeking ideation and product marketing opportunities with fellow adventurers.

More Posts

Follow Me:

Comments

comments